Humanscale, the global leader in office ergonomics, enters Telangana & AP Market

Sets up new exclusive showroom at Hyderabad thro S Cube, Humanscale’s authorized India Distribution partner

As a part of its ongoing India expansion, New-York headquartered Humanscale, the leading designer and manufacturer of high-performance ergonomic products that improve the health and comfort of work-life, has announced its foray into the Telangana & Andhra Pradesh(AP) market where it sees huge demand for its world-class ergonomic products for the office and work-from-home setup. The company has, thro its authorized India Distribution Partner, S Cube Ergonomics Pvt.Ltd (S Cube), set up a showroom in Hyderabad that will be a one-stop shop wherein customers can personally experience Humanscale’s highly innovative and sustainable range of office ergonomic products.

This new Humanscale showroom by S Cube in collaboration with Studio 19, located at The BIZNESS SQUARE, Hitech City Road, Hyderabad will be a complete ‘Ergonomic Experience Centre’ which includes a product display area to feature Humanscale’s award-winning products that include ergonomic chairs, sit/stand desks, new monitor arm line and the ergonomic tools line. The showroom would not only target the B2B segment (Architects, Designers, Building Project Managers, Facilities Managers, IT Managers, Corporate Heads etc), but also the Retail and MSME segment (Work From Home professionals, students, small and medium enterprises etc).

Humanscale has been selling its products in India thro S Cube since 2014 .S Cube is founded by Sathish Nandagopal who has more than 26 years of diverse sales experience in the industry.

“A good ergonomic posture is of critical importance at the workplace as a bad posture is potentially disastrous for health, the most common physical issues being neck stiffness, hunched posture, wrist aching and fatigue. Desks, chairs, monitors, keyboards and lighting all need to be assessed when creating a workspace, whether it is at the office or at home. said Alastair Stubbs, Country Manager India, Humanscale. “ Our new exclusive showroom at Hyderabad would showcase our global range of award-winning ergonomic office solutions, including self-adjusting seating, sit/stand desks, monitor arms and task lighting, that inspire movement and support the user in every posture.”

Commenting on the new Humanscale showroom, Sathish Nandagopal, Founder, S Cube said, “Post the pandemic customers have realised the importance of ergonomic tools at the workplace/home office and how it enhances health & wellbeing. This holds a lot of opportunity in serving and enhancing retail & SME customers. The ‘Ergonomic Experience Centre’ at Hyderabad is a step further in tapping new customers in Telangana & AP and showcasing them the performance of global ergonomic tools from the house of Humanscale”.

The key highlight of the new showroom would be the globally renowned ‘Freedom Chair’, the gold standard in office seating. The ‘Freedom Chair’ created by renowned ergonomics designer Niels Different and winner of 10 international design awards redefines the concept of traditional task chairs. The ‘Freedom Chair’ automatically adapts to the user, allowing them to move freely from posture to posture.

On display would be the recently launched ‘Work from Home (WFH) Executive Package’ from Humanscale, a complete workstation consisting of Humanscale’s Liberty Chair, an ergonomic task chair that provides customized support to each unique sitter and the Float Desk, a revolutionary Sit/Stand table, along with the M2.1 Monitor Arm designed for unprecedented adaptability, M/Connect 2, the innovative USB Docking Station, a Keyboard tray that allows the user to sit in a healthy, neutral position and NeatTech, the highly efficient cable management system. One just has to connect to the Power socket and connect their Laptop to the Dock cable, and voila, it’s ready to use and can be positioned anywhere in the house.

Established in 1983 by CEO Robert King, Humanscale emphasises on high-performance tools that support a healthy and more active way of working. Humanscale is today the global ergonomics leader with a reputation for designing intuitive products which improve the comfort and health of office workers.

Published In:

Architect and Interiors India: A top-line Architects and Designers targeted magazine.

Construction Week: A leading media catering to Building Managers/Facility Managers and the Real Estate industry.

Indian Retailer: India’s largest news, information, and market intelligence provider in the retail sector.

Realty Plus: A top-line Architects and Designers targeted magazine.

RealtyNXT: An online News media for the real estate industry.

Published In Newspapers:
Times of India
Economic Times
Deccan Chronicle
Telangana Today
Asian Age
Nava Telangana: A well known Telugu daily from Telangana.
Andhra Jyothi: One of the top 3 Telugu news dailies from Telangana and AP.
Eenadu: Largest circulated Telugu-language daily newspaper


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